Client: Shutterfly

Topic: Boho Wallpaper

Content Type: Product Copy

CLIENT NEEDS: Shutterfly needed thousands of high traffic e-commerce product pages outfitted with copy that could connect with readers and improve search and revenue metrics.

DELIVERED: Compelling, informative consumer copy that increased organic impressions and clicks along with revenue and converted. Below is sample copy from a single page.

Elevate Your Interiors with Shutterfly’s Boho Wallpaper

Transform your space with easy-to-apply boho wallpaper from Shutterfly. Our assortment of boho styles captures the essence of this captivating look, with its creative, unconventional, and notably eclectic vibe. Choose from amongst boho botanicals, geometric patterns, fauna, abstract art, and more—all alive with warm, natural color tones and an unmistakably vintage and bohemian feel. Rolls feature a subtle sheen, are 24 inches wide, and come in lengths of 1, 3, 9, and 12 feet. Design a head-turning accent wall or adorn your entire living room, bedroom, or dining room with these gorgeous boho prints. Your interiors will never be the same.

The Eye-Catching Appeal of Boho Wallpaper

A hallmark of boho design is an eclectic aesthetic, so don’t be shy about playing with a melange of patterns and colors. If done thoughtfully, it’s not a hodgepodge—it’s boho. Mix bright reds, oranges, and yellows with abandon. Think nothing of juxtaposing damask wallpaper with framed geometric artwork. Earthy colors, including terracota, mustard yellow, and sage can all co-exist in your luxurious, bohemian-styled interiors—as can boho-styled wallpaper and accent pieces in an array of bright jewel tones like emerald green, teal, or deep purple. Just remember that blending in pastel accents is a good strategy to brighten up darker boho themes.

Make it Easy with Peel-and-Stick Wallpaper from Shutterfly

While traditional wallpaper is notoriously challenging and time-consuming to hang (not to mention scrape off), Shutterfly’s peel-and-stick wallpaper is refreshingly painless to both apply and remove. Instead of scoring, steaming, and scraping, you simply soak in water, align, and press, and—voilà—your wall is made new with attention-getting pattern and color. Made without formaldehyde, phthalates, or PVC, our eco-friendly peel-and-stick wallpaper is just as easy to remove—without residue on the now-wallpaperless wall. Refashioning your home decor has never been more simple than with Shutterfly’s removable wallpaper—for a bohemian look or with something modern, abstract, or, say, Scandinavian.