Client: Business 2.0

Topic: Neodymium Lightbulbs

Content Types: Article

CLIENT NEEDS: The internet economy magazine Business 2.0 needed publication of a short, quippy article on emerging lighting technologies.

DELIVERED: A playful article about neodymium bulbs and their relative effects on user energy and eye strain—the text of which can be read below.

Light on the Subject

Chromalux Full-Spectrum Lightbulb

Like most office honchos, I’ve never considered generic incandescent and fluorescent lightbulbs to be particularly work-friendly. Both emit harsh white light that generates glare, eye-strain, and general fatigue. Seeking a less enervating alternative, I screwed a neodymium bulb into my desk lamp a few years ago, and my eyes have been thanking me ever since. The Chromalux simulates natural sunlight using a technique developed in solar-challenged Finland. With the rare-earth mineral neodymium a part of its glass composition, my bulb filters out dull yellow electrical emissions, rendering richer colors with a mood-friendly light. Not only has the glare in my home office been ratcheted way down, but my personal energy level seems to stay high for longer stretches.