Roderick Simpson is a San Francisco Bay Area content leader and SEO. With extensive B2B and consumer marketing experience with brands like Exponent, Shutterfly, Wired, Ernst + Young, Scientel, and Cisco, Roderick has an expert command of language and specializes in distilling complex — and often highly technical — ideas into compelling, digestible, persuasive lead gen thought leadership, brand storytelling, case studies, and e-commerce copy. His SEO and digital analytics expertise allows him to deploy the highest quality content while driving growth in traffic, conversions, and other key metrics.